Is your business’s social media presence random and thrown together at the last minute? Whether you’re a marketer for a digital company or a budding solo entrepreneur, it’s vital to have the best social media content calendar to elevate your brand. Fortunately, you’ve come to the right place. We’re going to share the best social media content calendar tools.
Why Use a Social Media Content Calendar?
- Save time by planning posts hours, weeks, perhaps months in advance
- Optimize your messaging across multiple social media platforms
- Post consistently and ahead of time for genuine connections
- Never miss out on relevant moments like holidays
- Track and analyze what worked and what didn’t work for your target audience
These are the top ten best social media content calendar tools:
Top 10 Social Media Content Calendar Tools
Loomly is a comprehensive content planning and publishing platform. The tool has a super user-friendly interface and is perfect if you are a newbie to social media marketing and have multiple clients. The quick collaboration and approval environment allow your small or large team to submit mockups, provide comments, see version logs, and flag approval. Furthermore, this tool also offers direction for future posts for a specific audience and instant analysis on which posts garnered the most traffic and received less attention.
Highlight: Your team can directly respond in Loomly without logging into their personal account on each social media platform.
Price: 15-day free trial. Base – $25/month.
ContentCal is very user-friendly, emphasizing visual content calendars, making it the best option for food or fashion bloggers. You can add or subtract social media channels with the Planner Channel tool, add notes for different campaigns, and tag content you’ve created for publishing.
Highlight: ContentCal has a built-in collaboration feature that enables team members to create, view, and approve posts in one place.
Price: Free 14-day trial. Essential – $30/month. Advanced – $96/month.
Trello has a full calendar view making it easy to visualize what content is going out and when. Managers can assign and distribute work to team members on a dashboard. Your team will love the customizable “boards” and “lists” to map out to-do lists and the ability to oversee a content calendar, create a campaign, and store ideas.
Highlight: Trello has flexible assignment “cards” that can be marked with a due date and commented on by a specific team member. Additionally, you can customize “labels” with different publication statuses so the entire team can see the progress of their social media posts and when they’re due on the calendar.
Price: Free for individual use. Standard – $5/month.
Evernote is great for social content creators to maintain a backlog of photos to publish on Instagram. You can snap a photo and save it to Evernote files for use at the right time. Moreover, marketers will appreciate the special note-taking app and the ability to organize blogs monthly, weekly, or hourly.
Highlight: Evernote has a web clipper extension for Chrome that easily saves links to Evernote Notebook for future sharing.
Price: Basic – free. Custom – $7.99/month.
SocialPilot is a comprehensive platform for social media scheduling and posting. It’s great to have multiple clients and have months-long social media campaigns that use filters for specific clients. Additionally, you can enjoy the analytics tabs and see when followers are the most engaged on a particular social media platform.
Highlight: Allows for easy rescheduling of social media posts and re-sharing of relevant content.
Price: 15-day free trial. Base – $25/month. Standard – $57/month.
6. Sprout Social
Sprout Social makes it easy for teams or individuals to plan and schedule content to post it automatically. You can tag each social media post and add notes to track and report your posting strategy and campaign better. Overall, it’s a fabulous tool that lets you uncover niche conversations audiences are interested in, join a conversation, or start your own on the topic to grow your brand.
Highlight: The Optimal Send Times feature analyzes your social media data and auto publishes when your audience is most engaged.
Price: Free 30-day trial. Standard – $89/month. Professional – $149/month.
HootSuite is a popular go-to for professionals and digital marketing firms. It’s known for its simple format and collaborative calendar. Features include a built-in Planner tool to create campaigns, identify publishing gaps, and store content, as well as a cheat sheet for your sales team.
Highlight: Has a nifty Composer tool that displays each social network’s format to preview posts before publication.
Price: Free 30-day trial. Professional – $19/month. Team – $99/month.
CoSchedule is a dream content calendar tool for bloggers who desire to maintain a consistent social media presence. It allows you to organize both blog and social media calendars in one place. Likewise, planning is a breeze, even for yet-to-be-published blog posts. Another perk is that you can create reusable social media templates for promo messages.
Highlight: The unique ReQueue feature automatically re-shares top-performing content at the right time for optimal engagement.
Price: Marketing Calendar – $39/month. Free 14-day trial for Marketing Suite.
9. HubSpot’s Downloadable Content Calendar Excel Template
Marketers with small teams and heavy workloads can customize HubSpot’s content calendar excel template to plan out individual social media posts easily. You can archive older content in the Content Repository tab and store post ideas in the Social Network Update tabs until launch.
Highlight: Easy access to old content and perfect for sharing your social plan with stakeholders.
10. Content Calendar Google Sheets Template
If you’re on a budget, you can use shared Google sheets to schedule posts on social media, track content status, and assign tasks to team members. Moreover, you can easily share content calendar Google sheet templates. With multiple teams to avoid scheduling conflicts and keep comments all in one place.
Highlight: Google Drive has mastered the art of seamless workflow amongst its different products. Whether you need to publish dozens of posts per day across multiple platforms or a single channel, Google Drive offers the tools for you.
Price: Free for personal use. Google Workspace plans for businesses start at $6/month.
After you have a content calendar in place, you’ll need some content, of course. Our team at TextChampion can help you with that! Contact us today to learn about our copywriting services.