How You Can Use Social Backlinks to Boost Your Website’s SEO

How You Can Use Social Backlinks to Boost Your Website’s SEO

If you are looking at getting started using social backlinks to boost your website’s SEO, you have probably heard of social bookmarking. This practice consists of third-party services that host your links for you as a way to gain SEO traction. However, this practice is old and outdated. Search engines have tactics to filter out non-useful sites and notice when fishy means are being used for gaming the system.

Nowadays, you need to work hard and gain SEO traction through legitimate means. One strategy is to use influencers to boost your SEO. These social media moguls should have a large and engaged following. Reach out to influencers on Facebook pages and Twitter profiles to post your link. The search engine sees these social media sites as high authority.

Social Backlinks

There is a myriad of ways to backlink your website on social media. Each site has its nuances, but the general concept of taking advantage of any text field applies to each one. We will use Facebook as a starting point as it has many of the same features that carry across other platforms.


Facebook has three main ways of posting. The first way is to link your website to your personal profile. Additionally, you can create a Facebook page for your website. Developing one of these generates an about tab that you could house your website link, a tactic used to increase prominence. Furthermore, you can create a Facebook group to post discussions and have pinned posts, both of which can house your website’s backlink.

Like your personal profile, Facebook page, and Facebook groups, each of these pages has cover images to which you can link your website. When these are updated, you create a post, giving you yet another field to populate your website backlink.


Effortlessly add backlinks to YouTube! If you create YouTube content and have a YouTube channel, add your website backlink to your YouTube about page. Video descriptions are another suitable place to add your website backlink. Linking within video descriptions opens up to other YouTube creators as well. Just as with Twitter, Facebook, and Instagram influencers reaching their niche audiences, you can put your link in your YouTube description. Moreover, reach out to creators who interact with communities similar to your clientele and ask if they will link your website in the description of their video.


LinkedIn is also a treasure trove of possibilities for your social backlinks. You can add a link to your general contact info. Any projects or publications on your page can hold web addresses. Your page for your company houses basic information as well; populate it with your website backlink. If you work within a group, your group’s LinkedIn website can accommodate a backlink to your website. Moreover,  Any group announcements can harbor backlinks, too. Now, depending on your particular audience, these ways are arguably more powerful than the other options. Because of LinkedIn’s connection system and specific clientele, the populous you would be supplying with backlinks could more than likely go further down reaching your website. The nature of this high credibility would tell search engines that these sources are authority backlinks and can be trusted to help the searcher’s needs.

Authority Backlinks

Making sure that your links do not get marked as spam or malicious can be a bit tricky, but if you play it safe and take a common-sense approach, you shouldn’t worry. Search engine crawlers have a lookout for social bookmarking and other ways to spam your website link to make it appear more prominent. To avoid this, make sure you are using authority backlinks from sites with a considerable size and reputation on the internet. Sites such as Facebook offer a lot of avenues for your authority backlinks, as well as Twitter, Reddit, and Dribbble.

Backlink Analytics

An increase in social media backlinks should spark an uptick in your backlink analytics. You can use Google Trends and Google Analytics to get a free look at what is popular and discussed on the internet. Your website provider might even have analytics telling you which backlink is driving the most traffic to your site. These backlink analytics give you information on who is sharing your website link, where, and how often. Furthermore, understanding these analytics is a vital tool to garner information from people’s behavior with your backlinks.

Be careful to avoid social bookmarking instead of working hard to nourish relationships within online spaces. If you take this approach, social media backlinks work wonders for driving traffic toward your website. To radically boost your website’s SEO go to sites like Facebook, Twitter, Reddit, Dribbble, etc., and use them like any other user. Reach out to content creators who create content similar to yours or whose audiences would benefit from a website or service like yours. Then, ask them to post your link on some of their posts, sharing it with their audience helpfully and naturally. Creating more and more social media backlinks like this is a surefire way to boost your website’s SEO.