Converting website visits and clicks into purchases is the goal of a consumer website, but that is much easier said than done. Increasing conversion rates can be difficult even for seasoned professionals. One way to drive your conversions is to use or improve your sales pages. A sales page is a dedicated page for your product or service. Visitors can find all the information they need about the product on this page. It can be challenging to know how to start when you want to create a catchy and click-worthy sales page. Follow along with these tips to strike the right balance with an eye-catching sales page.
Choosing Page Specifications
The first thing you need to think about when creating a sales page is its length. Whether you use a long-form or short-form sales page determines the length of the different elements on the page and how many parts you can include. Short-form sales pages get to the point quickly. These have just enough information to get people to click buy. If they already have enough information from other pages or if the price point is low, then a short-form page is often more effective. If your item is expensive, has different price points, or contains complexity, a long-form page is usually the better option.
Creating a Sales Page with Visual Designs
According to a study from Microsoft, people have a short attention span of about eight seconds. This finding means that you have to work hard to break up your copy in exciting ways to hold someone’s attention. Otherwise, they will click off of your sales pages. Visuals can help you do this quickly to create a great sales page. Break up written copy with relevant images. Use embedded videos to explain some of the information rather than write it. Try bold and bright color typeface and different fonts to highlight the most critical information to sway visitors
Writing a Winning Headline
Crafting a lead or headline that makes your future customers or clients want to know more is critical. Make sure to use keywords that can draw readers in through general searches and set up click funnel landing pages with examples of your products. You can also use the headline to help your website visitors filter whether a product or service relates to them. Whatever you choose as your headline, make sure it sounds interesting. People will quickly decide whether to read your sales page based on your headline.
Evoking a Pain Point
When creating a sales page, developing an emotional connection with a pain point can help connect your product with your customers. A pain point is a problem or an issue that your customers experience. Market research can help you define the problem that your customers experience. Customers’ common pain points include paying too much for a product, spending too much time on a task, complexity, and lack of support. Using these pain points serves as a cue for your customers to help them and that your product serves a purpose.
Showing Customers the Benefits
To make a great sales page, take a customer pain point and makes your product the hero. Do this by describing how the benefits of the product address their issue. Rather than listing out all of the different features of your product, focus on the benefits. Provide clear examples, and make sure that your benefits offer a solution to the pain point. Try including images and videos to explain your benefits for an even more profound impact. Explain how your product will make a real difference in your customers’ lives.
Building-up Credibility with Testimonials
Moreover, benefits on a sales page come across as more legitimate when you can have previous customers and users of your services vouch for your claims. Follow-up with your customers after their purchases to leave a review. Encourage customers to include images or videos. You can also link this with your social media accounts. If this is your first time offering a product on a sales page, give a couple of frequent customers a preview or beta test a service on the contingent that they provide feedback. You can use these as your testimonials for the product.
Creating a Sales Page with Click Funnels
Get even more traffic to drive up your conversion rates by dividing up the information that your customers see through click funnels. These take customers to different pages to learn more and more. Eventually, they arrive at the answer – to buy your product. Click funnel landing page examples could include starting your customer at a blog post on a pain point via email or posted to social media. Next, you would encourage them to click on additional links to discover more about your product or a series of other pages to convert.
Using Templates with Originality
Finally, you can create a great sales page using a template but make it your own. Services like Instapage, Unbounce, and Leadpages provide you with templates and standard boilerplate language to get you off to a good start. Use designs and wording that speak to your specific customers. These templates serve as an introduction to making these pages. Make them original by integrating the colors, backgrounds, and fonts that match the rest of your website.
Developing a sales page that links your customers’ needs with your products is key to creating conversions. Creating standout copy is only part of the puzzle for crafting high-quality sales pages. You need a well-rounded plan to get your point across and show customers that spending their money on your product is worth it. Use these tips to develop your next sales page.